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Tinder Tests 'Chemistry' AI to Learn From Users' Photos in NZ and Australia

Match Group forecasts a $14 million Q4 revenue hit from the pilot.

Overview

  • Chemistry uses interactive questions and, with permission, scans Camera Roll photos to infer interests and surface fewer, more compatible matches.
  • The test is live in New Zealand and Australia, with plans to expand to additional countries in the coming months; a U.S. rollout has not been announced.
  • Match lowered fourth-quarter revenue guidance to $865–$875 million, below the $884.2 million analyst consensus, citing the testing impact and broader market headwinds.
  • The push follows nine straight quarters of paying-subscriber declines, alongside AI nudges that ask “Are you sure?” on risky messages and tools that help choose profile photos.
  • Privacy experts question how photo access, data retention and inferences will be handled, even though the feature is opt-in and permissions-based.