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Tinder Tests 'Chemistry' AI That Learns From Camera Rolls to Refine Matches

Match cuts fourth-quarter guidance as product tests temporarily weigh on Tinder’s direct revenue.

Overview

  • Match Group says Chemistry is optional and analyzes users’ photos only with explicit permission.
  • The tool combines conversational prompts with AI to infer interests and surface more compatible matches.
  • Tinder says deep learning will present a small number of highly relevant profiles each day to reduce swipe fatigue.
  • Pilots are underway in New Zealand and Australia, with expansion to additional countries planned in the coming months and no U.S. timing specified.
  • The company positions Chemistry as a core element of Tinder’s 2026 experience, and estimates a $14 million hit to Q4 Tinder direct revenue from ongoing tests.