Overview

• Tinder has begun testing a height preference tool for Platinum subscribers, who pay at least $39.99 per month, enabling users to set minimum and maximum height ranges for potential matches.
• The paid preference guides the matching algorithm toward users who fit the specified height range without blocking profiles outside of it.
• The option aligns with incoming CEO Spencer Rascoff’s push to recast Tinder from a hookup app to one focused on deliberate connections.
• Response online has been divided, with supporters praising its time-saving potential and critics warning of heightism and superficial filtering.
• Competitor apps like Hinge already offer similar height filters and some users have quipped about adding weight or other physical filters.