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Tinder rolls out paid height preference for Platinum users

The feature nudges matches toward a user’s chosen height range as part of Tinder’s effort to encourage deliberate dating.

General views of the Tinder Headquarters on the Sunset Strip on August 28, 2020 in West Hollywood, California.
inder's new premium feature allows users to filter matches by height, sparking debate over potential heightism.
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Overview

  • Tinder has begun testing a height preference tool for Platinum subscribers, who pay at least $39.99 per month, enabling users to set minimum and maximum height ranges for potential matches.
  • The paid preference guides the matching algorithm toward users who fit the specified height range without blocking profiles outside of it.
  • The option aligns with incoming CEO Spencer Rascoff’s push to recast Tinder from a hookup app to one focused on deliberate connections.
  • Response online has been divided, with supporters praising its time-saving potential and critics warning of heightism and superficial filtering.
  • Competitor apps like Hinge already offer similar height filters and some users have quipped about adding weight or other physical filters.