Overview

• The Double Date feature lets users invite up to three friends to team up and swipe on other duo profiles, matching with just one right swipe per pair to open a group chat.
• Launched in June across the US and select international markets, the feature will expand globally in July 2025.
• Internal data shows nearly 90% of Double Date profiles came from users under 29, while women were three times more likely to like paired profiles than solo ones.
• Group chats in Double Date saw messaging volumes climb by about 35% compared with one-on-one conversations, and nearly 15% of participants were new or reactivated users.
• With Match Group facing a 5% year-over-year drop in paying subscribers, CEO Spencer Rascoff is leaning on social features like Double Date to reengage younger daters.