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6d ago

Tinder Mandates Facial Recognition for New California Sign-Ups

Match Group will track the pilot’s impact on scam prevention and user trust before deciding on a broader rollout

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Tinder on App Store displayed on a phone screen
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Overview

  • Starting July 1, 2025, Tinder requires all new California users to complete Face Check by submitting a short video selfie for biometric verification.
  • The Face Check system scans selfies against profile photos and checks for duplicate use of a face across multiple accounts.
  • Tinder deletes users’ raw video selfies after verification but retains encrypted face maps to flag future duplicate accounts.
  • Face Check follows earlier pilots in Japan in 2020 and in Canada and Colombia earlier this year and complements Tinder’s optional ID verification.
  • The mandatory feature aims to curb romance scams that cost U.S. victims over $1.1 billion in 2023 and responds to California’s strict online safety and privacy laws.