Overview
- Starting July 1, 2025, Tinder requires all new California users to complete Face Check by submitting a short video selfie for biometric verification.
- The Face Check system scans selfies against profile photos and checks for duplicate use of a face across multiple accounts.
- Tinder deletes users’ raw video selfies after verification but retains encrypted face maps to flag future duplicate accounts.
- Face Check follows earlier pilots in Japan in 2020 and in Canada and Colombia earlier this year and complements Tinder’s optional ID verification.
- The mandatory feature aims to curb romance scams that cost U.S. victims over $1.1 billion in 2023 and responds to California’s strict online safety and privacy laws.