Overview

• Tinder’s Face Check feature prompts new California users to record a brief video selfie that is matched against their profile photos to verify authenticity.
• Once verification is complete, Tinder deletes the original video and retains only an encrypted face map for future duplicate-account checks.
• This biometric requirement operates alongside Tinder’s existing government ID scan and awards a verification badge to confirmed users.
• Yoel Roth, Match Group’s head of trust and safety, says the measure ensures real, live users and aims to reduce bots and impersonation scams.
• After piloting tests in Japan, Canada and Colombia, Tinder selected California for its next phase due to the state’s user size, demographics and robust privacy laws.