Overview
- The requirement, called Face Check, is rolling out nationwide over the coming months after launching in California earlier this year.
- New sign-ups complete a short video selfie liveness check that compares their face to profile photos, awards a Photo Verified badge, and flags duplicate accounts using the same face.
- Tinder says the videos are removed shortly after review while a non-reversible, encrypted face map and face vector are retained to help verify new photos and deter fraud.
- Match Group reports early results showing about a 60% drop in exposure to potential bad actors and roughly 40% fewer related reports during pilots.
- The mandate currently applies only to new accounts, the feature is already active in countries including Colombia and Canada, and Match plans expansion to other apps and more markets in 2026 where allowed, as privacy questions continue.