Overview
- The Face Check rollout begins in California and expands to additional states in the coming months, with broader adoption planned after testing in several countries.
- The process performs a liveness check via a brief video selfie and compares it to profile photos while also flagging attempts to reuse the same face across multiple accounts.
- Tinder says video selfies are deleted shortly after review, but a non‑reversible, encrypted face map and vector are retained to verify future photos and detect fraud.
- Match Group reports early results showing roughly a 60% drop in exposure to potential bad actors and more than a 40% decline in related user reports.
- The requirement applies only to new accounts for now, with Match Group planning to extend Face Check to other apps in its portfolio in 2026 as privacy questions persist.