Overview

• The Double Date feature, now live in the US and arriving in the UK in mid-July, lets users group with up to three friends to swipe on other pairs and starts a group chat after a single mutual match.
• Nearly 90% of Double Date profiles come from users under 29 and testing data show women are three times more likely to like pairs than individual profiles.
• Tinder reports that almost 15% of those who accept a Double Date invite are either new users or have recently reactivated their accounts.
• Generation Z now accounts for more than half of Tinder’s global user base, prompting renewed efforts to retain younger and female audiences.
• The group-matching feature builds on earlier updates such as ID verification and the Share My Date tool to enhance user safety and social interaction.