Overview

• The height preference option, spotted by a Reddit user this week, is being offered to select Tinder Gold and Premium subscribers worldwide.
• Subscribers set a desired height range that influences who appears in their swiping recommendations without excluding any profiles.
• The feature formalizes a widespread bias toward taller matches that users often express informally in their bios.
• The global test follows Match Group’s report of a 5% drop in paying users to 14.2 million in Q1, indicating a push to enhance subscription value.
• Tinder’s vice president of communications describes the experiment as driven by new product principles focused on user outcomes, rapid iteration, and smarter match experiences.