Overview
- Tinashe announced Popstar as her eighth studio album and gave a Sept. 25, 2026 release date in a campaign that launched in mid‑July.
- She released the second single “Crash Out” as part of the rollout, following “Too Easy,” and promoted the song with a viral video of her smashing a white BMW with a sledgehammer.
- Apple Music lists Popstar as a 16‑track album and Nice Life/Atlantic are handling distribution for digital, CD and vinyl formats.
- Preorders are live with multiple physical formats available and a limited run of signed copies selling out, and Tinashe will perform new songs at the All Things Go festival during the album weekend.
- The campaign leans on bold visuals, direct‑to‑fan sales and dance‑heavy videos produced with collaborators such as Couros and director collective 91 Rules as a continuation of Tinashe’s independent, genre‑fluid career.