Overview

• Tina and Beyoncé launched the Cécred haircare line in 2024, combining Tina’s decades of salon experience with Beyoncé’s global influence.
• Tina admits she typically backs down during disagreements with Beyoncé to maintain their mother-daughter closeness.
• Beyoncé was initially reluctant to enter the haircare market until Tina convinced her to collaborate on the venture.
• The duo share mutual trust, with Beyoncé defending Tina’s proposal to include an office, test salon and laboratory despite other advisors’ doubts.
• Tina’s involvement is driven by a desire to secure Beyoncé’s financial future beyond entertainment, while Beyoncé holds final decision-making authority.