Overview

• He initially resisted the Levi’s campaign because he had prior commitments such as a ceramics class.
• Olyphant credited an unnamed daughter’s directive to his agent Darren for swaying him to accept the role.
• In the “Denim Cowboy” spot, his cowboy character loses a pool game to Beyoncé and drops his Levi’s to reveal boxer briefs.
• He joked that he walked off set without any free jeans, later quipping that the ad’s final cut underexposed his backside.
• The actor is concurrently promoting his new series Alien: Earth on Hulu/FX, which premiered August 12.