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Timo Boll Becomes Borussia Dortmund’s First Non-Football Brand Ambassador

A multiweek internship will introduce Boll to BVB’s marketing and operations, leveraging his Asian superstar appeal to expand the club’s footprint.

Overview

  • Timo Boll was formally unveiled on August 10 as Borussia Dortmund’s newest brand ambassador, marking the club’s first appointment of a non-football figure.
  • His role will concentrate on growing BVB’s Asian fanbase and commercial partnerships by tapping into his superstar standing in China and broader Asia.
  • At Boll’s own request, he will undertake a multiweek internship to immerse himself in the club’s marketing and operational departments both in Dortmund and abroad.
  • Dortmund’s existing ambassador roster of former footballers – Karl-Heinz Riedle, Jörg Heinrich, Roman Weidenfeller and Patrick Owomoyela – now expands to include an athlete from another sport.
  • A lifelong BVB supporter, Boll retired from professional table tennis in June after a 30-year career that saw him reach world No. 1 four times and compete in seven Olympics.