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Times Square ‘Jesus Is Palestinian’ Billboard Draws Holiday Backlash as ADC Extends Campaign

The civil-rights group says the holiday slogan is meant to start conversations, with more Times Square ads scheduled through New Year’s.

Overview

  • The American-Arab Anti-Discrimination Committee funded the Times Square display reading “Jesus is Palestinian” during the Christmas rush.
  • Following the initial message, the ADC rolled out a new billboard stating “Jesus would say ‘tear down that wall’,” with another ad planned for New Year’s Eve.
  • Tourists interviewed described the original billboard as divisive and inflammatory, while some bystanders defended it as an inclusive or solidarity message.
  • ADC executive director Adeb Ayoub said the aim is dialogue about shared ties, calling the birthplace of Christianity Palestine and saying interpretations of Jesus’ identity vary.
  • Critics, including the Campaign Against Antisemitism, argued the claim applies modern terminology to ancient history and overlooks Jesus’ Jewish identity.