Overview

• Times Now Digital released a series of smartphone buying guides between May 19–21, 2025, tailored to India's price-sensitive consumer base.
• The guides include flagship alternatives to Galaxy S25 Edge, iPhone 16 Pro Max, and Pixel 9, comparing premium devices for top-tier performance.
• Price-segmented lists recommend phones under Rs 35,000, Rs 40,000, Rs 45,000, Rs 60,000, Rs 70,000, and Rs 1 lakh, balancing features with affordability.
• Feature-focused lists highlight top camera phones and 5G-capable devices, emphasizing performance, photography, and value.
• This initiative simplifies navigation of the crowded smartphone market by offering curated options for diverse consumer needs.