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TIME Names Netflix's 'KPop Demon Hunters' 2025 Breakthrough of the Year

The year-end honor recognizes a Netflix breakout propelled by a K-pop–infused soundtrack, cross-platform tie-ins, celebrity attention.

Overview

  • TIME announced the designation on December 9 via Instagram, naming the animated film its 2025 Breakthrough of the Year.
  • TIME's post highlighted celebrity praise from Andy Samberg and Kelly Clarkson, Fortnite character skins, and Novak Djokovic dancing to the track “Soda Pop.”
  • Cast and official accounts celebrated the news, with voice actor Arden Cho posting “YAY Huntrix!!” and Netflix commenting “Omg our COVER GIRLS!”.
  • The film debuted on Netflix on June 20, with media reports saying it quickly became the streamer’s most-watched original animated title.
  • Coverage also describes awards-season momentum, with reports of Golden Globes contention and consideration for five Grammy categories, alongside an OST cited as charting on Billboard.