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Timbaland’s Stage Zero Debuts AI Artist TaTa With ‘Glitch x Pulse’ Video

Timbaland frames TaTa as a learning AI-built performer, the first icon of a proposed A-Pop genre.

Overview

  • TaTa’s first single and music video, “Glitch x Pulse,” was released on Oct. 10 as the inaugural rollout from Timbaland’s Stage Zero venture.
  • The visual features The Jabbawockeez and a cameo from Timbaland in a futuristic, Matrix-style setting.
  • Musically, the track opens with TaTa rapping over minimalist 808s, pivots on a brief beatbox break, then transitions into a melodic pop section.
  • Rolling Stone reports the team feeds Timbaland-made demos into Suno, with TaTa’s voice and digital presence generated by AI, while the lyrics are credited to Zayd Portillo, Alice Aera, Emily Haber, and Brandon Avila.
  • Timbaland says Stage Zero merges AI with real-life creators, and he has argued AI tools now compress production timelines from months to days.