Overview
- Timbaland released TaTa Taktumi’s first music video through his AI-focused venture StageZero, including the track titled “Glitch x Pulse.”
- The song’s lyrics—“I put ice on my shooter / he gonna duck immigration / b*tch I’m back now / check my stats now”—fueled accusations of cultural appropriation and identity simulation.
- Rapper JID joined the blowback on X, as posts criticizing the project’s portrayal and intent spread widely across social media.
- Timbaland has defended the project as an IP play, saying the video is roughly 85% human-made with limited AI use and describing AI as a collaborator rather than a creator.
- Commentary pieces labeled the video “soulless,” and StageZero’s reported partnership with Suno—now facing an RIAA lawsuit—has heightened industry scrutiny over copyright and ethics.