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Tim Tam Poll Finds Opposites Attract as Sweet & Salty Biscuit Launches at Tesco

The launch draws on findings that two thirds of couples see differences as catalysts for compromise, fostering growth

Overview

  • Four in ten UK adults admit their partner isn’t their ‘type on paper’ yet report satisfaction in their relationship
  • Nine out of ten say they have at least one fundamental personality trait completely opposite to their partner’s
  • Body temperature and financial habits top the list of common clashes, followed by social life, cleanliness and communication styles
  • Only 20% of couples share political views and 28% frequently disagree over food preferences despite viewing differences positively
  • Tim Tam has rolled out its limited-edition Sweet & Salty biscuit exclusively at Tesco to celebrate relationship compromises