Overview
- Epic Games CEO Tim Sweeney endorsed dropping "Made with AI" tags in a reply to motion capture designer Matt Workman on X.
- Sweeney said authorship or licensing venues may need disclosures but argued game stores should not, asserting AI will factor into nearly all future production.
- The Epic Games Store does not require default AI-use labels, while Steam surfaces disclosures and evaluates AI outputs under its distribution agreement.
- Steam storefront examples, such as Arc Raiders, include developer-written notes describing how AI tools assisted content creation.
- Sweeney's stance arrives as major publishers invest in AI and as developers and players continue to push for transparency and question generative AI's labor and authorship impacts.