Overview
- Tim Hortons launched the first physical TimShop on Nov. 3 at the Toronto Eaton Centre, marking a new offline presence for its merch line.
- The pop-up offers a limited-edition holiday collection that includes sweaters, festive pajamas and other gift-focused items.
- The TimShop Toy Truck activation operates on-site through Nov. 16 and features exclusive plushies inspired by popular menu items.
- Both the pop-up and the Toy Truck are located on level one of the Eaton Centre for easy access to shoppers.
- The company cites strong response to the online TimShop, launched in 2023, and notes it operates nearly 4,000 restaurants in Canada and over 6,000 worldwide.