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Tim Hortons Launches Nationwide Matcha Lineup

The chain is moving matcha from limited urban tests into participating restaurants to broaden its menu to attract non-coffee customers.

Overview

  • Tim Hortons introduced five handcrafted matcha drinks that include hot and iced options and a Vanilla Iced Matcha Latte topped with cold foam.
  • The drinks use 100 percent pure, shade-grown green tea leaves ground into a fine powder to deliver matcha’s flavor and vibrant green color.
  • Customers can customize sweetness, add vanilla flavor, or request cold foam, and beverages are available for order at participating restaurants and on the Tims app.
  • The national rollout follows earlier trials at Tim Hortons’ urban-format locations in Toronto and Montreal and is part of a wider menu refresh that recently returned the Crispy Chicken and Grilled Cheese sandwiches and added seasonal Frozen Quenchers.
  • By expanding beyond urban tests, the chain aims to widen its appeal to matcha drinkers and those seeking coffee alternatives, which could shift in-store ordering patterns and boost off-coffee sales.