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Tim Hortons and Ryan Reynolds Launch Limited-Time Scrambled Egg Breakfast Box in Canada

The collaboration debuts with a humor-driven marketing campaign and promises a second phase yet to be revealed.

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Ryan Reynolds new partnership with Tim Hortons

Overview

  • Ryan's Scrambled Eggs breakfast boxes, co-created by Ryan Reynolds, are now available at participating Tim Hortons locations across Canada for a limited time.
  • The breakfast box features two freshly cracked scrambled eggs, hash browns, and a choice of sausage crumbles or bacon strips, topped with chipotle sauce.
  • Reynolds visited the Tim Hortons Test Kitchen to help develop the product, drawing inspiration from his family’s home-style bacon and eggs breakfasts.
  • A new commercial humorously spoofs Reynolds' rider requests, incorporating playful elements like Vancouver air and a nearly complete jigsaw puzzle, alongside the breakfast box.
  • Tim Hortons plans a second phase of the partnership with Reynolds, though details and timing remain undisclosed.