Overview
- A Form 4 filing shows Cook bought 50,000 Nike shares at $58.97 on Dec. 22, a roughly $2.95 million purchase that lifted his holdings to about 105,000 shares valued near $6 million.
- Nike shares rose roughly 4% to 5% on Dec. 24, closing near $60 after the insider purchases were disclosed.
- Director Robert (Bob) Swan also bought about 8,700 to 8,800 shares this week, reinforcing board-level buying.
- Analysts described Cook’s trade as the largest open‑market purchase by a Nike director or executive in years and viewed it as a confidence signal.
- The buying followed Nike’s Dec. 18 results that topped estimates but guided to a near‑term revenue decline and flagged an estimated $1.5 billion annualized tariff hit and weaker demand in Greater China.