Overview
- A Form 4 shows Cook bought 50,000 Nike shares at an average $58.97 for about $2.95 million, taking his holdings to roughly 105,480 shares.
- Nike shares rose about 4% to 5% on Wednesday after the filings were reported, with the stock trading just above $60 in a holiday‑shortened session.
- Director Robert Swan also purchased 8,691 shares at about $57.54, adding to perceptions of insider confidence following the recent selloff.
- The insider buys follow Nike’s Dec. 18 results that beat on revenue and EPS but came with guidance for low single‑digit revenue declines and pressure from weaker Greater China demand.
- Management has highlighted tariff‑related headwinds estimated at roughly $1.5 billion annualized, while analysts have trimmed targets even as consensus sits near $80, implying notable upside from current levels.