Overview

• On August 1, 2025, Cook reached 5,091 days as Apple’s CEO, surpassing Steve Jobs’s combined 5,090-day tenure.
• During his nearly 14 years in charge, Apple’s market value climbed to a record $3 trillion in 2022 alongside hardware launches like Apple Watch, AirPods and Vision Pro.
• Cook has overseen a major expansion of Apple’s services, introducing platforms such as Apple Music, TV+, Arcade, News+ and Fitness+.
• The board, dominated by Cook loyalists including Arthur Levinson, Susan Wagner and Ronald Sugar, has not named a clear successor.
• Bloomberg’s Mark Gurman reports that Cook may assume the chairmanship once the current board chair retires, further consolidating his authority.