Overview
- Tim Cook has left the CEO role and become Apple’s executive chairman while John Ternus, a 25-year Apple engineer, has taken over as chief executive.
- Cook said he began nearly every morning for 15 years by reading emails from Apple customers, a practice he called central to staying grounded as CEO.
- The company’s immediate priorities under Ternus include accelerating AI development and integrating recent talent-focused deals such as the reported purchase of Israeli start-up Q. AI.
- Cook’s leadership helped expand Apple from roughly $350 billion in market value to a multi-trillion-dollar company and to annual revenue growth that industry reports say approached $416 billion by 2025.
- Cook built a public identity around strong user privacy and public policy advocacy, and he will retain responsibilities for government outreach and corporate principles in his new role.