Particle.news
Download on the App Store
11 ARTICLES
·
last mo.

Tim Cook Secures Tenure as Apple Overhauls C-Suite and Confronts AI Setbacks

Loyal board support shields Cook’s leadership through a sweeping C-suite reshuffle tackling faltering AI initiatives.

Cook has struggled to prove to Wall Street that Apple has an AI strategy that's paying off.
Image
Apple CEO Tim Cook took the helm of the company in 2011.
Apple CEO Tim Cook

Overview

  • Apple’s COO Jeff Williams will retire by year-end, with Sabih Khan promoted to the role and Kevan Parekh stepping in as CFO.
  • The departures of AI researchers Ruoming Pang and Tom Gunter have deepened concerns over Apple’s stalled AI roadmap.
  • Apple’s shares have fallen 16% in 2025 as investors grow frustrated with delayed AI features and a lack of groundbreaking products.
  • The board, dominated by Cook loyalists Arthur Levinson, Susan Wagner and Ronald Sugar, has shown no appetite for a change in leadership.
  • Hardware chief John Ternus is viewed as the leading internal successor but lacks the operational and financial experience to take the top job.