Overview
- An SEC filing shows Cook bought 50,000 Nike shares on December 22 at an average price of $58.97, lifting his holdings to about 105,480 shares worth roughly $6 million.
- Nike shares rose roughly 4% to 5% on Wednesday after the disclosure, trimming losses from last week’s post-earnings selloff.
- Director Robert Swan also purchased 8,691 shares at an average of $57.54, adding to the insider buying signal.
- The insider moves followed results that beat estimates but came with a warning of near-term revenue declines, a tariff headwind estimated around $1.5 billion annualized, and ongoing weakness in Greater China.
- Cook has served on Nike’s board since 2005 as lead independent director and compensation chair, and analysts noted this was the largest open-market director buy in years, supportive yet not a standalone catalyst for a full recovery.