Particle.news
Download on the App Store
3 ARTICLES
·
yesterday

Tim Cook Maps Out AI Strategy, Revamps Siri Timeline at Rare All-Hands Meeting

Executives set a spring 2026 launch window for Siri’s end-to-end redesign, emphasizing company-wide AI integration.

Tim Cook commits to winning the AI game during an all-hands meeting on the Apple campus.
Tim Cook, Craig Federighi address Apple employees on AI, Siri
Image

Overview

  • Tim Cook and Craig Federighi convened a rare all-hands meeting at Apple Park to rally employees around artificial intelligence and outline Siri’s next phase.
  • Cook framed the AI revolution as “as big or bigger” than the internet or smartphones, insisting that Apple “must do this” or risk being left behind.
  • Craig Federighi explained that moving from a hybrid to an end-to-end Siri architecture has enabled a deeper upgrade and set a spring 2026 release target.
  • Leadership urged employees to embed AI in daily workflows and product development to sustain the company’s innovation lead.
  • The session also covered COO Jeff Williams’s retirement, Apple TV+ viewership, environmental targets and plans for new stores in India, the UAE, China and Saudi Arabia.