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Tim Cook Makes First Open-Market Nike Buy Worth $3 Million, Lifting Shares

The purchase arrives as Nike pursues a company-stated 'middle innings' turnaround under tariff headwinds with lingering weakness in Greater China.

Overview

  • An SEC filing shows Cook bought 50,000 Nike shares at $58.97 for roughly $2.95 million, taking his holdings to about 105,480 shares.
  • The transaction is Cook’s first open-market purchase of Nike stock during his roughly two decades on the company’s board.
  • Nike director Robert Swan also purchased 8,691 shares at an average price of $57.54, according to regulatory disclosures.
  • Nike shares jumped intraday on Wednesday, recently up about 5% to near $60.38 following the insider buying disclosures.
  • After a quarterly beat, management guided to low-single-digit revenue declines and flagged a roughly $1.5 billion annualized tariff impact alongside continued China softness.