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Tim Cook Issues Internal Memo After Backlash Over White HouseMelania’ Screening

Cook circulated a de-escalation memo to staff following criticism over his attendance at the event.

Overview

  • The January 24 black-tie screening at the White House occurred hours after Border Patrol agents killed Minneapolis resident Alex Pretti, intensifying public outrage.
  • Internal Slack discussions reviewed by The Intercept show unusually strong employee anger over Cook’s attendance and Apple’s silence on federal violence.
  • Bloomberg, as cited by 9to5Mac, reports Cook told employees it is a time for de-escalation and said he had a good conversation with the president where he shared his views.
  • Apple has not issued a public condemnation of the killing, as lawmakers such as Rep. Alexandria Ocasio-Cortez and some customers continue to criticize Cook’s presence.
  • The ‘Melania’ rollout continues with a Kennedy Center premiere and planned theatrical and Prime Video releases, with Amazon reportedly licensing the film for about $40 million.