Particle.news

Download on the App Store

Tim Cook Discusses Apple's Vision Pro, AI Strategy, and Future Plans

Apple's CEO reflects on product challenges, evolving technology, and his eventual departure in a wide-ranging interview.

  • Tim Cook defended the Vision Pro headset's slower-than-expected sales, describing it as an early adopter product designed to test the AR/VR ecosystem rather than appeal to the mass market.
  • Cook highlighted Apple's advancements in AI, including the upcoming 'Apple Intelligence' feature, which he says will become foundational for future iPhones.
  • The CEO addressed Apple's health technology ambitions, emphasizing the democratization of tools like AirPods for hearing loss and the Apple Watch for detecting conditions such as sleep apnea.
  • Cook acknowledged the departure from Steve Jobs' design philosophy with the iPhone 16's new physical camera button, stating it was essential to enhance user experience.
  • While Cook has not set a timeline for his retirement, he shared that he will step down when he feels it is the right time, reflecting on his long tenure at Apple.
Hero image