Overview
- An SEC filing shows Cook purchased 50,000 shares of Nike Class B stock at $58.97 in late December, lifting his holdings to 105,480 shares in a roughly $2.94 million open‑market buy as a Nike board director.
- Nike shares moved higher following disclosure of Cook’s purchase, reflecting investor sensitivity to insider buying at the company.
- A Q3 2025 13F filing shows Tudor Investment held call options tied to more than 1 million Nike shares worth about $71.63 million, along with roughly 140,700 puts worth about $9.81 million and 26,447 shares.
- Nike’s latest reported quarter showed revenue up about 1% year over year, with wholesale rising 8% but higher‑margin Nike Direct falling 8%.
- Coverage notes that insider buys can signal alignment or confidence but should be weighed against the company’s more than 60% stock slide since 2021 and its uneven operating trends.