Tim Cook Affirms Apple's Commitment to Generative AI, Promises Responsible Development and Future Product Advancements

Apple investing in generative AI technologies, with CEO Cook teasing "product advancements over time" and rumors of ChatGPT-like features as part of the iOS 18 update coming next year.

Apple CEO Tim Cook has affirmed the company's commitment to the generative AI space, signaling greater involvement in the rapidly emerging field brought to the fore by products like OpenAI's ChatGPT.
Despite not having a direct competitor to existing generative AI tools, Cook assured investors that Apple is currently investing 'quite a bit' in generative AI, though he did not offer specific details about ongoing projects.
Apple has reportedly been developing a tool similar to ChatGPT for the last four years, though it remains for internal testing and there are currently no plans to release what is known as 'Apple GPT' to the public.
Tim Cook emphasized that AI and machine learning technologies are already central to many of Apple's products, including iOS features like Personal Voice, Live Voicemail, crash detection, and ECG in the Apple Watch.
Unconfirmed reports suggest the investment in AI could lead to a stronger Siri and new features are expected as part of iOS 18 update next year.