Tilting Point Launches $150M Fund to Support Game Developers Without Sacrificing Equity

The user acquisition fund aims to help developers scale their games with financial backing and marketing expertise, while maintaining full ownership and independence.

• Tilting Point has introduced its third user acquisition (UA) fund, totaling $150 million, following similar initiatives in 2016 and 2018.
• The fund offers a non-dilutive financing model, allowing developers to scale their games without giving up ownership or control.
• Initial partners include Mythical Games, Begin, and an unnamed web-based gaming hub, with the fund providing flexible spending and marketing support.
• The initiative comes as developers face challenges in game discoverability and user acquisition due to evolving privacy rules and market conditions.
• Tilting Point has a proven track record, having scaled over 200 games and partnered with major IPs like SpongeBob, Star Trek, and Avatar.

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