Overview

• Tilting Point has introduced its third user acquisition (UA) fund, totaling $150 million, following similar initiatives in 2016 and 2018.
• The fund offers a non-dilutive financing model, allowing developers to scale their games without giving up ownership or control.
• Initial partners include Mythical Games, Begin, and an unnamed web-based gaming hub, with the fund providing flexible spending and marketing support.
• The initiative comes as developers face challenges in game discoverability and user acquisition due to evolving privacy rules and market conditions.
• Tilting Point has a proven track record, having scaled over 200 games and partnered with major IPs like SpongeBob, Star Trek, and Avatar.