Overview
- Tillamook introduced Butternaise as a butter–mayo spread made with Tillamook Butter and Kewpie Mayo.
- It was sold exclusively online and the initial release sold out in less than two minutes, according to a company spokesperson.
- Each $15 purchase included an eight-ounce jar, a spreader, and two packages of Tillamook sliced cheese.
- Tillamook says there are currently no plans to restock, though it shared a DIY butter–mayo recipe on its website.
- Early Facebook reaction moved from enthusiasm to frustration over the rapid sellout, and the cooperative remains the subject of a separate misleading-marketing lawsuit.