TikTok's 'Underconsumption Core' Trend Gains Momentum Among Young Adults

Amid rising living costs and constant advertising, a new movement promotes sustainability and frugality over excess.

Young adults are embracing 'underconsumption core' to combat consumer fatigue and financial strain.
The trend encourages repurposing items, frugal living, and prioritizing quality over quantity.
Social media influencers highlight the impact of overconsumption and promote more sustainable practices.
Economic pressures and high costs of living drive the popularity of this minimalist approach.
Workshops and online content support the movement, teaching skills like mending and upcycling.