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TikTok's 'She Deserved the Purse' Trend Sparks Acts of Kindness and Controversy

A viral TikTok trend encouraging acts of kindness towards moms has led to both heartwarming gestures and unintended consequences in stores.

  • Denaesha Gonzalez's TikTok video about a purse left in a baby aisle has garnered over 25 million views, inspiring the 'She Deserved the Purse' trend.
  • The trend involves people hiding cash, gift cards, and notes of encouragement in baby products at stores to support moms.
  • Moms like Cecily Bauchmann and Ariel Gottfried have contributed to the trend, with Bauchmann initiating it by hiding a $100 Target gift card in a diaper box.
  • However, the trend has led to some shoppers raiding baby aisles, opening packages in search of hidden money, causing damage to products.
  • Despite the issues, the trend highlights the sacrifices moms make and aims to foster a supportive community, with some suggesting the movement could evolve into a larger charitable organization.
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