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TikTok’s ‘Ojitos Mentirosos’ Trend Revives ‘Chicuarotes’ Clown Imagery Across Latin America

The format blends a 1990s cumbia with payaso aesthetics to channel a quiet critique of inequality.

Overview

  • Short videos show youths in white, red, blue and black clown makeup walking solemnly through working‑class streets as the song “Ojitos mentirosos” plays.
  • Creators and viewers widely connect the look to Gael García Bernal’s 2019 film Chicuarotes, using its masked‑suffering motif as visual shorthand.
  • Coverage describes the clips as a form of silent protest that foregrounds precarity, frustration and pushback against gentrification in urban neighborhoods.
  • The track used is a cumbia composed by Coré Cuestas Chacón and popularized in Mexico by Tropicalísimo Apache in the early 1990s, now surging again on social media.
  • What began in Mexico has been replicated by users in countries including Colombia, Peru and Argentina, intensifying debate over visibility versus the aestheticization of poverty.