Overview

• TikTok has popularized numerous micro-trends in fashion, beauty, and food, often lasting only a few weeks.
• The platform's algorithm, which connects users based on interests rather than personal contacts, is key to its success.
• Congress has passed a law that could ban TikTok unless its Chinese parent company sells its stake, prompting lawsuits from ByteDance and TikTok.
• Critics argue that TikTok can be addictive and promote harmful behaviors, while supporters commend its role in fostering diversity and creativity.
• The platform's influence is particularly strong among the under-30 demographic, making it a coveted space for retailers and advertisers.