TikTok's Influence on Music Industry Confirmed by New Report

Users are more likely to discover new music, attend concerts, and pay for streaming services, according to the study.

TikTok users are twice as likely to discover and share new music on social and short-form video platforms, according to a report by Luminate.
TikTok's engagement correlates with increased streaming numbers, suggesting the app's influence on the music industry.
Almost all TikTok users listen to music on streaming platforms, with many paying for those services.
TikTok users are more likely to attend concerts and spend money on other music purchases.
TikTok recently launched a feature that allows users to quickly save music they find on the platform to Spotify, Apple Music, or Amazon Music.