Overview

• TikTok users are twice as likely to discover and share new music on social and short-form video platforms, according to a report by Luminate.
• TikTok's engagement correlates with increased streaming numbers, suggesting the app's influence on the music industry.
• Almost all TikTok users listen to music on streaming platforms, with many paying for those services.
• TikTok users are more likely to attend concerts and spend money on other music purchases.
• TikTok recently launched a feature that allows users to quickly save music they find on the platform to Spotify, Apple Music, or Amazon Music.