Overview
- Sophia James posted seven consecutive TikToks on October 17 using her song “So Unfair,” framing the batch as a “science experiment” to test reach.
- The seventh video vastly outperformed the others, with outlets reporting millions of views and TODAY noting about 8.5 million as of October 20.
- Viewers embraced the “Group 7” label as a playful badge, spawning orientation skits, faux rivalries with other groups, and posts about “Group 7 energy.”
- Public figures and major accounts referenced the joke, including Barbara Corcoran, Naomi Osaka, the Kansas City Chiefs, and creators like Haley Kalil and Chris Olsen.
- Brands and media are now riffing on the meme, with Netflix Tudum publishing a character list for “Group 7,” as the trend continues to boost discovery of “So Unfair.”