Overview
- Singer Sophia James posted seven TikTok clips on Oct. 17 using her song “So Unfair,” labeling viewers by which video surfaced on their For You Page.
- The seventh clip became the breakout, surpassing 15 million views by Oct. 21 and spawning a viral in‑group identity around “Group 7.”
- Brands and public figures quickly joined the joke, with posts or comments from Netflix Tudum, Hyundai USA, Aveeno, NFL team accounts, Barbara Corcoran, Naomi Osaka, and Madelyn Cline.
- The stunt significantly boosted exposure for “So Unfair,” with tens of thousands of user videos and widespread reuse of the track across trend spinoffs.
- James is promoting an in‑person Group 7 meetup in London on Oct. 24, with details listed on her website, though observers note the meme’s lifespan remains uncertain.