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TikTok's 'Demure' Trend Satirizes Workplace and Social Norms

Influencer Jools Lebron's viral videos inspire a wave of comedic content on modesty and mindfulness.

Very Demure, Very Mindful
Very demure. Very mindful.
What Does 'Demure' Mean, And What Is The 'Very Demure, Very Mindful' Trend On TikTok? @Joolieannie's 'How To Be Demure' Videos Explained

Overview

  • The 'demure' trend features satirical advice on modest behavior in various settings.
  • Jools Lebron's videos emphasize exaggerated modesty and mindfulness, gaining millions of views.
  • The trend has sparked widespread participation on TikTok and other social media platforms.
  • Users create content mimicking 'demure' behavior in humorous and absurd scenarios.
  • Brands and influencers have joined the trend, further amplifying its reach.