TikTok's 'Demure' Trend Redefines Online Modesty

Influencer Jools Lebron's viral videos inspire a cultural shift from 'brat summer' to 'demure fall' with a focus on mindfulness and modesty.

Jools Lebron's 'demure' videos have garnered millions of views, emphasizing mindful and modest behavior.
The trend contrasts sharply with the previous 'brat summer,' promoting a more conservative and considerate lifestyle.
Brands and other creators have quickly adopted the 'demure' ethos, incorporating it into their marketing strategies.
Lebron's success has allowed her to finance her gender transition, highlighting the personal impact of viral fame.
The term 'demure' has historical ties to modesty but is now being used with a satirical twist on social media.