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TikTok's 'Caveman Method' Skincare Trend Draws Dermatological Warnings as Virality Peaks

Influencer Tia Zakher continues documenting her controversial no-cleansing experiment, facing skepticism and health concerns from experts.

Caveman Method / Tia Zakher Caveman Method Video
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Overview

  • The 'Caveman Method,' a 30-day skincare routine involving no cleansing products, has gained massive popularity on TikTok, fueled by Tia Zakher's viral videos.
  • Zakher's posts, showing dramatic facial skin peeling, have amassed over 50 million views, sparking debates about authenticity and safety.
  • Some viewers suspect Zakher may be faking the results using makeup, while others speculate her skin issues could stem from fungal infections exposed by the method.
  • Dermatologists, including Dr. Michael Freeman, warn that avoiding cleansing entirely increases risks of infections, sun damage, and other skin health issues.
  • Despite criticism and health warnings, Zakher continues to share her journey on TikTok, defending her experiment and responding to skeptics.