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TikTok’s ‘Bird Theory’ Trend Returns With New Videos and a Search Spike

Viewers connect the lighthearted test to the Gottman Institute’s idea of a bid for connection.

Overview

  • First coined in 2023 by TikTok user Alyssa, the test gauges attentiveness through a trivial remark about seeing a bird.
  • Google Trends data shows a recent rise in searches for the term as the format resurfaces across TikTok.
  • Couples’ clips include Courtney and her husband, Alex, whose curious follow-up questions were highlighted as attentive.
  • Former Bachelorette Hannah Brown posted her version with husband Adam Woolard, prompting praise for his engaged responses.
  • Coverage and comments compare the viral prompt to responding to a partner’s “bid,” with engaged replies celebrated and ignored mentions viewed negatively.