TikTok Users Favor Entertainment Over News and Politics

A Pew Research Center study reveals that most U.S. TikTok users follow pop culture accounts rather than traditional media or political figures.

Less than 1% of TikTok accounts followed by U.S. adults are related to journalists, media outlets, or politicians.
Approximately 56% of accounts followed by users focus on pop culture and entertainment.
Despite the low follow rate for news accounts, 43% of users engage with content that mixes politics with entertainment.
TikTok's algorithmic 'For You' feed plays a significant role in exposing users to political content, even if they don't follow such accounts.
Concerns about misinformation persist as users increasingly rely on influencers and creators for news updates.